Make it "Personal"
Variable data printing is the ultimate direct mail tool. For the
business utilizing an exacting demographic, it generates a high
response rate, generating the return on investment demanded. Direct
marketing research shows that the use of variable data in the marketing
campaign can significantly improve the response rate of a direct mail
campaign by 20 percent.
The marketing message geared for an audience of people aged 18-24
varies substantially from one targeted toward Baby Boomers. To maximize
response rates, these two demographic groups should receive a different
message. The use of these principles result in the mail piece that is
personalized to its recipient.
With the use of ProMail's digital printing technology, variable data printing works because it enables businesses to
precisely pinpoint and tailor all aspects of the direct mailer to its customer.
One-to-one marketing is now possible.
Variable Printing = Results
At
ProMail, our variable data digital printing programs are designed to
maximize your response rate, yielding the generous return on
investment you are searching for. We specialize in designing variable
data programs that increase results. Variable data techniques to
customize of your direct mail utilize:
- Salutation
- Direct mail message
- Variation of direct marketing themes
- Colors, graphics, images
- And more.
ProMail offers the following variable data and
1-to-1 marketing data services:
- Variable Data Design
- Variable Data Coding
- Variable Data Digital Printing
- Variable Text
- Variable Images
- Variable Charts
Give us a call and we would be happy to discuss
any programs you now have in place or are considering in you sales
programs that ProMail Services could be of service to you.